THE PLUS is a creative and cultural magazine featuring talent from all across the world. Through our online and offline printed platforms you’ll access a hand-picked showcase of inspiring work, invigorating conversation, and fascinating behind-the-scenes insight. Come to THE PLUS for the best of what the creative industry has to offer.

Our journey started online with the bilingual (English/Chinese) website, and in late 2017 we successfully soft launched our first offline issue. Magazines were distributed to 18 international cities. Who said print was dead?

We are in constant dialogue with the brilliant minds behind emerging and established design, photography, art, music, and lifestyle projects worldwide.

Browse us online, follow us on our socials, and perhaps find us in your local cafes, hotels, and other creative sites – our magazines are currently displayed in 60 of them, in 18 cities across the world. You can always get in touch with us and send your recommendations: tip-offs on uprising artists, cultural venues near you that you’d like to read the magazine in, or just to have a chat.

Welcome, and happy browsing!

For contributions & submissions:
For advertising queries:

English Site Main Staff:
Hongfu Lee, Xixi Zheng, Oliver Gudgeon, Lindsay Foley

Chinese Site Main Staff:
Xixi Zheng, Chenrui Sun, Beini Lu

We have been in collaboration with:
Flipboard, Designjunction, NYC x Design, Clerkenwell Design Week, London Film Festival, Design Hotels, and many more…


Our parent company is a creative agency based in London. It has strong focus on Chinese markets, from branding to content production, digital marketing to offline events, and has helped a number of clients enlarge their reach in eastern Asia.

Want to collaborate? Please email and we will put you in touch.

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