These Are the Top Makeup Artists You’ve Been Waiting for

Across Instagram, the trend of eye art among makeup influencers is quite popular. Thousands of makeup artists on the social media platform combine colours, glitter and even small decorations to create stunning art on the small canvas that is their eyelid.

We, at THE PLUS, love what’s coming out on a daily basis. So we’ve hand-picked four makeup artists on Instagram who are changing the game and bringing the heat when it comes to creative makeup innovation. These makeup-gurus think outside of the box to create literal art out of makeup.

We were able to chat with these artists and learn about their inspirations, achievements, and goals within the makeup industry.

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Alice Ziveri – @alix_in_technicolour

Originally from Milan, Italy, Alice Ziveri creates unique and experimental visuals with her makeup and isn’t afraid to use bold colours. She draws her inspiration from fashion, such as patterns and textures that she sees on runways, but she will also start a look without knowing where it will end up and just sees where it takes her. Alice doesn’t have the typical makeup background. Her actual passion for art started within illustration.

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“My interest in make-up happened kind of organically. I taught myself most of what I know though practice and experimenting. Then went on to learn even more by working in make-up retail side-by-side with more experienced make-up artists.”
- Alice Ziveri

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Although Alice has struggled with self-confidence because she’s scared of rejection or failure when it comes to her art, she urges aspiring makeup artists to learn a bit of everything and to “keep yourself inspired”.

“Dip your fingers into as many styles and skills as you can. It’s very important to have a basic knowledge of all different aspects to start with, it’ll give you more work opportunities and you’ll have a chance to understand what you’re most interested in along the way. Whatever makes your artistic juices flow, keep that alive! I believe that in any creative job, it is so important to maintain that fire burning and to not fall into a lifeless routine. So, follow artists, visit places, go to exhibitions, read, and look around you!”
- Alice Ziveri

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Anne Wenzel – @annepromakeupart

Anne Wenzel is a 32-year-old professional makeup artist from Berlin, Germany. She works for film and TV shootings, commercial spots and in opera houses, like the Deutsche Oper Berlin and the Salzburg Festival. She is also a lecturer at a makeup artist school in Berlin where she teaches historical hairstyles. She only uses animal-cruelty free brands and biodegradable glitter. Anne started her Instagram account to showcase her creativity in makeup. She says she has wanted to be a makeup artist since she was just fifteen years old, and she is currently still living her dream job.

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“99 percent of the time, I don’t have a concrete plan what look I will create. It’s more a creative process. I often choose a color or product I will work with and then I start doing makeup. I always start with a primer, because it makes the eyeshadow colours pop more. When I create a glossy eye, the gloss always comes at the end because it can destroy the eyeshadow after a few minutes. And that´s why I must hurry to take the photos! I think my make-up also expresses my feelings. I get my inspiration from everywhere- like flowers, clothes or even food.”
- Anne Wenzel

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Her tip to aspiring makeup artists is to “practice, practice, practice and never give up”.

“It´s okay to have moments of doubt. Take a break, go outside and the inspiration will come back. And there are no rules in make-up. You can use lipstick for the eyes or eyeshadow for the lips. Continue to educate yourself, always try new products and learn new techniques. Stay in contact with other make-up artists. There is never only one way to do make-up.”
- Anne Wenzel

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Caroline Heggdal – @iseecaroline

Caroline Heggdal is a 26-year-old makeup artist who was born and raised in Oslo, Norway. She went to school for photography after playing around with the camera for several years and fell in love with photographing portraits, especially eyes.

For Caroline, makeup usually reflects her mood. If she is feeling “dark” or is having a bad day, that will reflect in her makeup and the look would be more on the grunge-spectrum. She also takes to other artists for inspiration, such as her favourites: Marie Dausell, Linda Hallberg, and Rebecca Theenaart. She says her makeup style in three words is creative, unique, and experimental.

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“I was always a really creative person growing up, but I didn’t have a lot of friends. So, I drew and photographed instead. My background in makeup isn’t big, I don’t have any proper education within the subject, but we were taught how to apply makeup for photography in order for it to show up on camera.”
- Caroline Heggdal

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Caroline’s tip for aspiring makeup artists is to “have fun with it!”

“Don’t overthink it and don’t worry about the numbers on Instagram. The minute you stop having fun with it and it begins to feel like a chore, take a step back and take a break. Otherwise, use your emotions, take advantage of the colours around you and never underestimate yourself. Work hard if this is something you want to do and don’t let anyone tell you what you can’t and can do. As Linda Hallberg says; You are the creator.”
- Caroline Heggdal

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Ruthie Barone – @ruthiebarone

Now living in New York, but originally from Michigan, Ruthie Barone is a full-time artist that started exploring creative makeup in 2015 after working as a makeup artist for Mac Cosmetics. After working at Mac, she was in college and working full time in retail but already had the interest in makeup and began treating her eyes like a canvas. Ruthie says that she has always loved painting, playing music, or really anything creative but something about the eyes felt more expressive to her. It became an outlet to express herself, relieve stress, and connect with others. Ruthie says she usually goes by her gut when it comes to creating new looks and that they’re mostly driven by emotions, music, and even old paintings. Ultimately, she likes expressing feelings within her eye art.

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“I think being an artist is a super privileged position to be in. I’m very lucky. I find it incredibly humbling that anyone cares about what I put on someone’s face. One of the bigger struggles for me is just to have others view my work as not just makeup. I often get the reaction, ‘How could anyone ever wear that? What’s the point?’ When that’s not what it’s about for me. Makeup can be art. Or it can just be makeup. It’s what you want it to be. It can be destroyed in an instant. So, who cares? I hope it just conveys the idea of expressing yourself and encourages some thought. Everyone doesn’t get it, and that’s okay. It’s just an interesting dynamic.”
- Ruthie Barone

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Ruthie shares her tip for aspiring makeup artists:

“I think I would just say be yourself, and practice. Never assume you know best, or everything. Find what makes you great, practice, and market yourself on that.”
- Ruthie Barone

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