This Graphic Designer Makes You the Comedian

London-based Italian artist Alessio Franceschetto has been enchanting online audiences with his minimalist pop art designs, which turn everyday objects and icons into comedic images.

EGG CHAIR
LEOPARD SHOE
FREEZING DAYS

By day, Alessio is a Visual Designer at Paul Smith. By night, he creates imaginative graphic art. His work is adventurous yet also minimalistic, bold yet refined, and colourful yet has black and white clarity as social commentary.

Each of Alessio’s designs produce a different contradiction. To explore his work is to enter an unfamiliar, illogical world, but one which finds the necessary wit to make our own world make ever so slightly more sense.

FRUSH

Loving his designs, THE PLUS met up with the artist to hear a little more.

THE PLUS: What’s the concept behind the series?
Alessio Franceschetto:
I’ve always had a big passion for graphic design, so a couple of years ago I decided to open my Instagram account to showcase my work, a modern day take on pop-art.

TP: What inspires a new design?
AF:
I’m always looking around me for inspiration. It could be something as simple as an object sitting on my desk which triggers an idea. I always try to look beyond the everyday nature of an object to see how it can be used to convey wit and humour.

TP: What’s the importance of social commentary to you?
AF:
I think social commentary is very important these days. There are lots of problems in the world and through visual artworks, we can use our talent to record and conceptualise the chaos and injustice around them.

TP: What’s your process behind coming up with a new design?
AF:
I think of an idea, visualise it in my head or on a piece of paper and create it. It’s pretty straight forward once you have the idea.

TP: How do you create your designs?
AF:
They are all done in Photoshop, but sometimes I like to sketch them in a piece of paper before passing them into digital.

TP: Do you prefer light or dark humour?
AF:
A good mix of both is what I like. Depends on the day! But I’d say my work is mainly light humour related.

TP: What’s the most important feature of a good design?
AF:
Recently, colour is one of the feature that I try to curate the most, it’s incredible how much a design can change just by adding a colourful background.

TP: Which of your designs do you like the most, and why?
AF:
That’s a good question, every artwork has a story behind it so they’re all important to me. But if I had to choose one, I’d go for the Mondrian Pop-Sicle. The lines and the colours just work beautifully together.

GLOBAL WARMING
NAIL POLISH
MARSHMALLOW
MARRY ME
PHOTO SHOOT
POOL PARTY
BEER LOLLY
SNAKE PAINT
POP-SICLE
TEETH CLEANERS
PIZZA + WI-FI
UNI-CORN
VEGGIE BALLERINAS
WOMENS DAY
TGIF
AUBERGINE SPRAY
WOLLEN CHERRIES
WALKING THE FISH

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