Fine Art And Fomme Beach Patrol Come Together To Create A Stoic Swim Wear Campaign That Undermines Itself

Fashion and fine art are constantly in cahoots – toying with one another, figuring out their relationship, carving out their journey. Munich based photographer, Elizaveta Porodina, has carved out her own, darkly romantic, journey with the two and her experimental collections play with symbolism, ambiguity, glamour and honesty.

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Her latest project, Fomme Beach Patrol, is a collaboration with unisex Berlin-based brand, Fomme, for their SS17 collection. The collection of coloured and black and white images showcases the collection, inspired by the traditional men’s bathing suit, and uses sharp lines and expressions to contrast the fluid nature of the swimming pool setting.

The brand is forward thinking yet Elizaveta’s photographs undermine the traditional view of men as stoic and impenetrable with exaggerated strength poses.

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The photographs are strong and piercing yet play with the reflections in the water – we see isolated models, eyes baring into our souls, beside slightly softer, colourful, images with a more affectionate tone – even if the ‘arm over the shoulder’ seems rigid. The composition and light add an eerily mundane element to the images and still somehow, with all that is going on, they allow the swim wear to take centre stage.

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