This Retro, Illustrated Alphabet Will Have You Re-learning You’re A,B,C’s

At first the title ‘Corrupted Font’ seems misleading, as we imagine something dark and suspicious, morbid even. However this visual series, designed by twins Eva and Marta is bright – made up of soothing pastel shades, soft white writing and abounding with humour.

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The typeface is reminiscent of a digital clock face, computerised and monotonous, yet mesmerizing even so. This concept of transfixion is exactly what the sisters wanted to achieve, “we wanted the audience to feel relaxed, hypnotized even, the way we are when watching time pass”.

This unique font runs through the alphabet, illustrating each word with quirky, and at times, rather controversial imagery – sometimes rather at odds with it’s soothing muted background. Evocative of filtered Instagram images – modern objects tampered with to give them a retro edge – each letter has a different feel and tone to it while the whole series is bound together by the light palette and collage-esque texture.

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We spoke to the twins turned graphic designers to find out more about the project and what it’s really like to work with your twin.

The Plus: How did the corrupted font series come about?
Yarza Twins:
We wanted to create a unique font inspired on the digital clocks numbers. The delicate images that accompanies the typeface where inspired by this artificial world that this digital era is bringing. The pastel colours make the audience feel relaxed, as when you are hypnotized looking into the time passing through a clock.

TP: How did you choose which words to feature?
YT:
The words that we choose came really naturally when thinking about these pastel colours. Some of them changed through the process because they just didn’t work. We wanted to keep them as related to nature and humans as possible, as the measurement of time through clocks is a human concept.

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TP: What is the process once you have chosen the word?
YT:
Once we have chosen the word, we considered the elements to illustrate, which involved the font, a central illustration and a frame related to the illustration, plus if we wanted it to be animated or not, then we would consider the palette. For example, for hand, we decided to feature, obviously, a hand, but we decided to join it with something very disgusting to touch as cockroaches.

TP: What kind of impact do you want this series to have on the viewer?
YT:
We wanted to make people sit down and relax when looking at our illustrations. The world is crazy at the moment and life in London can be really stressful, so we just wanted to give someone´s time for his eyes, for himself/ herself, a little moment of peace, time.

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TP: What is it like working with your twin?
YT:
Working together is pretty cool, we have been working together as a pair since we have memory, it has just now become a professional thing, and we love it. We do complement each other as we are very different individuals, and we are lucky enough to be both good at different things. But we also fight a lot!

TP: What is your artistic background?
YT:
Eva has a degree in Fine Arts (Madrid) and MA Communication Design at Central Saint Martins, she has interned for Sagmeister & Walsh in New York and is currently a designer at Magpie Studio. Marta is a Construction Engineer, and has as well a MA Communication Design at Central Saint Martins. She is currently a freelance Art Director in London.

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TP: What is next for the Yarza Twins?
YT:
We are about to release a collaboration with AIGA Eye on Design in which they invited us to design a series for their project “Quoted”, they will feature us during the week of the 11th of April so we recommend you to take a look!. Also we are preparing a movie in London where we will be Art Directors. Some other projects, and after that, who knows!

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