1+1=2;99+99=?

法国视觉艺术家为99个商业品牌“酿制”红酒

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酒瓶子和商业标签贴在一起,不是很平常吗,能有什么艺术效果?Thomas Ollivier可不这么认为。作为一个全能型艺术工作者,Thomas通过种类繁多的自学技能,在摄影和视觉艺术行业混得风生水起。而他最新的项目《99红酒瓶(99 Wine Bottles)》正是将红酒瓶和商业标签,这两个看上去风马牛不相及的元素,结合在一起,得到了意想不到的效果。说到这里,你千万不要以为他做的是商标设计,或者用了什么纯艺术性标签——正相反,在这个项目里,Thomas对标签的选择,走了最大众最广为人知的路线:亚马逊、阿迪达斯、麦当劳、苹果、谷歌,甚至百度……没有一个是让你感到陌生的。

不可否认的是,作品里的这些图像的确又很有美学价值:Thomas以实物模仿平面绘图的效果,用高纯度色彩和简单的色块来满足你的眼球。更有趣的是被排列在一起的商标之迥异,营造出一种奇怪又有趣的效果,简直就是在和我们的大脑开玩笑。Thomas觉得,不同的人在各种商标上有着不同的经历,所以他们对这些商标的反应自然也大相径庭。99个红酒瓶身上有99个不同的商标,你认出了哪些?你无视了哪些?哪些是激起了你的回忆?哪些又被你随性地忘记?

除了在视觉上和我们开着玩笑以外,想必这个系列引起的反应中最多的,莫过于:“如果这些烂大街的商业大牌真的进军红酒业,那会怎样?”那样会不会使很多红酒爱好者惊得花容失色?不得不说,这就是艺术家的意图。红酒业一直高贵冷艳,对这众所周知的商业牌,的确是不屑一顾的——但现在,Thomas用他的作品在视觉上给你机会产生联想:如果他们真的涉足,会怎么样?也许哪天,你会不会手里拿着麦当劳牌的红酒,去招待你的朋友?不知道他会不会说:“不了,相比于麦当劳,我更喜欢15年的阿迪达斯,口感醇厚……”看了这些作品,被迫浮想联翩,甚至哭笑不得。

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我们找到这位目前在伦敦工作的法国设计师,听他介绍了项目背景:

The Plus:这个系列的灵感来源于?
Thomas Ollivier:
来源于我所辗转的两个世界——烂漫自然随意的南法,和信息高度发达伦敦。

TP:创意思路呢?
TO:
我喜欢比较长远地进行设想,试想一下:当人们从上到下把所有的色彩和品牌拉完,会是什么样的心情。

TP:你最喜欢什么红酒?
TO:
Domaine Matassa的白葡萄酒,Clos du Rouge Gorge的红葡萄酒。还有必须提一下De Mena这个新品牌,也挺喜欢的。

TP:下一步有什么计划?
TO:
哈哈,先过好明天吧。

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