Video Art meets Alt Jazz

New York-based Video Artist Conceives Design-Inspired Music Video for Spanish Duo

Video artist, Yoshi Sodeoka is known for his experimental style. Spanish band Cachapou are equally pioneering, describing their music as “Navigating the seas between experimental electronica, glitch, jazz and classical music”. Yoshi is good friends with one of the duo, so a collaboration was simply begging to happen. The pulsating, geometric explosion which is the video for the Cachapou’s Always There, was the end result.

Being an artist himself, Yoshi’s inspiration was always going to come from somewhere left of field compared to most music video directors: “I was inspired by some graphic design works that are based on odd geometric shapes and vibrant colours,” he recalls. “The album cover of Wire’s 154 is a good example.”

New York-based Yoshi is also the founder of Undervolt & Co, a label specifically created to showcase the works of experimental video artists. “Making music videos is sort of a secondary thing for me to do,” Yoshi explains. “Musicians typically give me a lot of freedom. So, I enjoy it a lot.” Cachapou were happy to give Yoshi carte blanche on the Always There video, and it shows, with the end result being a coherent piece of art in its own right, which matches the song nicely.

We spoke to Yoshi to find out more.

The Plus: Do you do a lot of music videos?
Yoshi Sodeoka:
I mainly make experimental art videos for myself. And I make my own music for those as well. Some bands look at these and I get commissions to make music videos as a result. Luckily, I love music and obviously I like making music videos.

TP: What’s on your playlist right now?
Rodion G.A., Föllakzoid, Umberto just to name a few…


TP: Can you tell us about the label you founded?
It’s a platform to showcase experimental videos. We sell titles done by artists like myself and colleagues. And we also do screenings and events.

TP: Why do you think video art is such an unappreciated art form?
I don’t really think it’s unappreciated. I just think that there aren’t enough good outlets. There are many good video artists who are doing really interesting experiments and pushing the boundaries.
But those are all scattered around Youtube and Vimeo etc and some of the good videos are unnoticed. So, that was one of the reasons to start Undervolt & Co. to provide a place to show curated experimental video art.