Snoopy and Belle in Fashion

World Tour Fashion Show to Celebrate 65 Years of Peanuts Comics

We all know the Peanuts Comic strips, which sometimes seem to be the only happy thing to read in the newspapers. This year Peanuts turns 65, and to celebrate Snoopy and Belle are set to star in a globe-trotting fashion show.

“I don’t think anyone can deny that Snoopy is cool”, Melissa Menta of Peanuts Comics told us. For this exhibition 27 of the world’s best designers – including Isabel Marant, Diane von Furstenberg, Swarovski and Calvin Klein – have created outfits for Snoopy and his sister Belle.

Peanuts ran a similar exhibition way back in 1984, so this latest iteration is not just a celebration of 65 years of Peanuts Comics, but marks more than 30 years since that original exhibition.

SBIF_Christian Siriano@5&33 Gallery
SBIF_Chanel_Opening Ceremony@5&33 Gallery
Snoopy & Belle in fashion 2015 ft. Edwin Oudshoorn Couture (Amsterdam)

We asked Melissa Menta of Peanuts some more about the exhibition:

The Plus: What is the main difference between this year’s exhibition and the one in 1984?
Melissa Menta:
The exhibit today is similar to the exhibit from the 1980s in that it celebrates Snoopy and his sister Belle and their fashion credibility. It also features the world’s leading designers, just as it did in the past.

The main difference is that the current dolls are more contemporary in style – they’re made of vinyl. The dolls from the past were traditional plush.

TP: Did the designers receive instructions and guidelines from Peanuts in their approach to the designs?
There were no specific guidelines for the designers, other than we wanted them to have fun and put their own unique and creative mark on their creations.

TP: What would you describe as the highlight of the exhibition?
The great thing about traveling the exhibit around the globe is to see how everyone around the globe loves these characters created by Charles M. Schulz. But what’s also fun is that we’ve added local designers in each city, which brings a nice connection for the local culture.

TP: What will happen to the designs after the world tour?
There are no specific plans after the world tour, as we’re just at the beginning stages. We’ve been in New York and Stockholm, now we are in Amsterdam. The remainder of the year includes Berlin, Paris, Milan, Osaka and Tokyo. Next year, it will travel in Asia and Latin America.

SBIF_MAC Cosmetics_Royal Asscher x Pluma@5&33 Gallery
SBIF_J Mendel@5&33 Gallery
SBIF_Isaac Mizrahi@5&33 Gallery
SBIF_Hermes@5&33 Gallery
SBIF_Gucci@5&33 Gallery
SBIF_Edwin Oudshoorn@5&33 Gallery_2
SBIF_Dries van Noten@5&33 Gallery
SBIF_Donna Karan@5&33 Gallery
SBIF_Chanel close@5&33 Gallery
SBIF_Calvin Klein Collection@5&33 Gallery
SBIF_Anna Sui@5&33 Gallery
SBIF_Betsey Johnson@5&33 Gallery

The exhibition is currently on view at the Art’Otel in Amsterdam until June the 23rd.