Jack and the Giant

Get Lost in The Wonderful Richness and Patterns of Liquid in A Love Like Pi’s Latest Video

‘The song is about the space that grows between you and your imagination as you grow older,’ filmmaker Kim Pimmel told us about A Love Like Pi’s latest track, Jack and the Giant.

In a micro world of liquid patterns and movement, Kim’s visualization of the wistful track, can transport you into a world of childlike fascination and wonder. Using household liquids, such as food coloring, soap and water, Kim aimed to ‘make the viewer feel like a child again – to give them that feeling when you are young and simple things like bubbles are fascinating and inspire curiosity.’ We asked him more:

The Plus: How did you develop a concept that would compliment the track?
Kim Pimmel:
It’s abstract storytelling using analog effects – weaving a narrative and story around visual elements. The narrative of the video was created around the mood and lyrics of the song – how a person’s sense of childlike imagination is challenged, as we grow older.

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TP: What inspires you to look so closely at different liquids?
KP:
Liquids demonstrate wonderful richness and unexpected behaviors, and I’m interested in finding unusual interactions in fluid dynamics and showcasing their beauty and strangeness.

TP: As a designer for Microsoft HoloLens, Filmmaker, Photographer and DJ, how do you manage so many creative endeavors?
KP:
All of my interests feed into each other – photography helps me understand composition, color, scale, focus, etc. Film-making is a direct extension of that hobby – but with motion. But moving images alone don’t always tell a story, and I had learned from DJing that it’s really important to create a narrative or flow throughout a DJ set to take the listener on a journey. My education in graphic design led me to doing UX for Adobe, and now Microsoft – and designing software is a form of interactive storytelling. I balance the day job designing software in a very structured environment with the more freeform, hands on playfulness of creating my short films.

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